Amazon’s annual Pet Days event continued to gain momentum in 2026, generating nearly $400 million in #petsupply sales across the US market.
According to data from intelligence platform Similarweb provided to GlobalPETS:
- #Petsupplies generated $397.8 million (€341M) in sales during Amazon Pet Days
- Approximately 16.7 million units were sold
- The promotion ran from 11–15 May 2026
This year’s event was expanded to five days, compared with:
- Two days in 2025
- One day in previous years
While the longer promotion period makes direct comparisons difficult, performance still showed meaningful growth.
Compared with the same week last year:
- Sales value increased 8.1%
- Unit volume increased 3.9%
- Product views reached 84.3 million
- Visibility increased 4.4% year over year
👉 The results suggest that #petowners are becoming increasingly responsive to major promotional events and online shopping opportunities.
Dog Products Account for 60% of Total Revenue
Dogs remained the dominant category during Amazon Pet Days.
Dog-related products generated:
- $238.7 million (€205M)
- Representing approximately 60% of total sales revenue
Category revenue increased:
- 6.9% year over year
👉 Roughly six out of every ten dollars spent during the event came from dog owners.
For brands selling:
- Dog harnesses
- Leashes
- Collars
- Treats
- Health products
the category continues to offer significant opportunities within the US market.
Cat Products Deliver the Fastest Growth
Although dogs generated the largest revenue share, cats delivered the strongest growth performance.
Cat products generated:
- $114.4 million (€98M)
- Accounting for 28.8% of total sales
Most importantly:
- Category revenue increased 10.2% year over year
This represented the highest growth rate among major #petcategories.
👉 The data aligns with a broader industry trend showing continued momentum in the cat segment across multiple global markets.
Fish and Bird Categories Also Show Positive Momentum
Several smaller categories also recorded healthy growth.
Fish & Aquatic Pets
- Revenue:
- $13.7 million (€12M)
- Market share:
- 3.4%
- Growth:
- +6.6% YoY
Bird Supplies
- Revenue:
- $6.4 million (€5.5M)
- Growth:
- +9.7% YoY
Bird products recorded the second-highest growth rate among all categories.
Small Animal Products Were the Only Category to Decline
Not every category benefited equally.
Small animal supplies generated:
- $6.8 million (€5.8M)
While still representing the fourth-largest category by sales, revenue declined slightly:
- -0.2% year over year
This made small animals the only category to post negative growth during the event.
Health and Functional Products Continue to Gain Share
One of the most interesting findings from the event was the strength of functional and health-related products.
Dog Owners Prioritized
- Health supplies:
- $38.6 million (€33M)
- Treats:
- $34.3 million (€29M)
- Collars, leashes, and harnesses:
- $16.7 million (€14M)
👉 Functional products significantly outperformed many discretionary categories.
This trend reflects growing consumer interest in:
- Preventive care
- Daily wellness
- Safety products
- Quality pet lifestyles
Cat Owners Focused on Hygiene and Comfort
Purchasing behavior among cat owners looked slightly different.
Top-performing categories included:
Litter & Housebreaking
- $25.4 million (€22M)
Beds & Furniture
- $10.8 million (€9.3M)
Health Supplies
- $9.3 million (€8M)
👉 Cat consumers showed strong demand for products linked to cleanliness, comfort, and preventative care.
Premium Brands Performed Strongly
Several premium and established brands delivered exceptional results during the promotion.
Hill’s Science Diet
Top-performing brand overall:
- Revenue:
- $7.2 million (€6.2M)
- Units sold:
- 172,323
Performance increases:
- Revenue:
- +50.9% YoY
- Units sold:
- +40.2% YoY
The brand also benefited from:
- A 30% promotional discount
- Featured placement within Amazon’s campaign marketing
Product views increased:
- 14.7% year over year
Blue Buffalo
Second-best-selling brand:
- Revenue:
- $6.4 million (€5.5M)
- Units sold:
- 361,851
Performance increased:
- Revenue:
- +11.2%
- Volume:
- +19.1%
The brand also participated with:
- 30% discounts on selected dog and cat treats.
Cat Food Brands Continue Driving Value Growth
Within the cat category:
Fancy Feast
- Revenue:
- $6 million (€5.1M)
- Units sold:
- 277,764
Revenue growth:
- +19.4%
Despite a slight volume decline:
- -0.7%
Friskies
- Revenue:
- $3.8 million (€3.3M)
- Units sold:
- 199,895
Revenue growth:
- +6.6%
Volume change:
- -6.3%
👉 Higher value growth despite softer unit sales suggests consumers are increasingly willing to spend more per purchase.
Consumers Use Promotional Events to Buy in Bulk
Another important trend emerged during Amazon Pet Days:
👉 Consumers increasingly use major promotions to stock up on routine essentials.
Among dog owners:
The best-selling products included:
- Seresto Flea & Tick Collars
- Multi-pack parasite protection products
- Supplements
- Probiotics
Together, two Seresto collar SKUs generated:
- $2.2 million (€1.9M)
- Across more than 38,000 units sold.
The timing aligns with the beginning of flea and tick season in much of the US.
Bulk Purchases Also Dominated Cat Shopping Behavior
Cat owners demonstrated similar purchasing habits.
Top sellers included:
- Large-format cat litter bags
- Multi-can wet food packs
- Variety treat packs
- Functional health products
Examples included:
- Dr. Elsey’s 40-pound cat litter bags
- Purina Fancy Feast multi-packs
- Purina Friskies Gravy packs
- Hartz lickable treat variety packs
👉 Convenience, value, and replenishment purchasing were major drivers of demand.
Promotional Events Are Becoming More Important
Amazon Pet Days was the second major pet shopping event in just over a month.
Earlier in April:
- National Pet Day promotions drove significant activity across:
- Amazon
- Chewy
- Petco
- Walmart
According to Similarweb data, both events generated noticeable increases in:
- Pet supply sales
- Search activity
- Consumer engagement
👉 Pet owners are increasingly planning purchases around promotional events and discount periods.
Final Insight
Amazon Pet Days 2026 demonstrates several powerful trends shaping the US #petmarket:
- Dogs remain the largest spending category
- Cats continue delivering faster growth
- Functional and health-focused products are gaining share
- Consumers are increasingly purchasing in bulk
- Promotional events are becoming key shopping moments
Most importantly:
👉 Pet owners are not only looking for lower prices.
They are actively investing in products that support:
- Health
- Prevention
- Nutrition
- Everyday pet wellbeing
For brands, this suggests future growth will increasingly come from combining strong value propositions with functional product benefits.
✅ 2️⃣ What This Means for the Pet Industry
Several important trends emerged from Amazon Pet Days 2026:
- Health and wellness products continue gaining importance
- Functional products outperform many discretionary categories
- Cat products are growing faster than many expected
- Promotional events are becoming major sales drivers
- Bulk purchasing behavior is increasing
At the same time:
👉 Consumers are becoming more strategic in how they purchase #petproducts, using promotional periods to secure value while prioritizing quality and functionality.
Source: GlobalPETS