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Small-Business Owners Stay Optimistic—Here’s Why They’re Betting on Growth in 2026

Even as the broader economy faces ups and downs, small-business owners aren’t letting uncertainty dim their outlook. They’re leaning into AI, seeking smarter funding options, and keeping a close watch on shifting market trends—including tariff changes—according to the latest Small Business Cash Flow Trend Report, a collaboration between lender OnDeck and cash-flow analytics firm Ocrolus. […]

Pet Costumes Are Selling Like Hotcakes This Halloween—U.S. Spending on the Category Expected to Surpass $610 Million

As Halloween approaches, U.S. #petowners are busy shopping for festive outfits for their “fur babies.” From pumpkin-shaped costumes to superhero capes, #petapparel has become an unignorable part of the holiday economy. 1. Halloween Pet Costume Spending Scale and Demographic Characteristics The National Retail Federation (NRF) conducted a survey of 8,045 U.S. consumers in September this […]

Persistence + Partnership Wins: When Tariff Talks Turn Into a Purchase Order

Navigating trade dynamics can feel like a marathon—especially when tariffs are in play. But this week, we crossed the finish line with a client who’d been weighing the market landscape (and tariff impacts) for months. After countless conversations about how to make their #petgear vision work despite trade uncertainties, they finally sent over that purchase […]

Italian Pet Owners Are Going Digital: The Rise of Online Pet Product Shopping

For Italian #petparents, buying supplies for their furry friends is increasingly happening with a few clicks—not a trip to the store. A new survey paints a clear picture: online shopping for #petproducts has become mainstream, with more owners than ever ditching brick-and-mortar for the convenience of digital. Conducted by media and research firm Mediatic, the […]

Why Puppies and Kittens Are the Key to Growing Your Pet Retail Business

Over the past few years, as more people spent time at home, pet adoption and fostering rates skyrocketed—and that trend brought a huge opportunity for #petretailers: puppies and kittens. Consider this: In the first month of widespread stay-at-home orders, Petfinder reported a 122% jump in adoption inquiries between March 15 and April 15, compared to […]

Gen X Shoppers: The Overlooked Powerhouse Driving Today’s Retail Economy

When retailers talk about “key consumers,” the conversation often circles Baby Boomers (with their lifelong savings) or Millennials and Gen Z (with their cultural influence). But there’s a generation in the middle that’s quietly pulling more weight than most brands realize: Generation X. Born between 1965 and 1980, today’s Gen Xers are 45 to 60 […]

Pets: The New “Plus-Ones” Joining Owners on Business Trips

Gone are the days when business travel meant leaving furry family members behind. Today, pets are stepping into the role of “work trip companions”—and the data shows this trend is growing fast, driven by younger professionals, frequent travelers, and even C-suite leaders. A recent survey from TravelPerk, a Spain-based travel management company, sheds light on […]

2025 Remainder Outlook: Navigating Market Uncertainty—And Why the Pet Industry Stands Strong

While global markets grapple with slowdowns and trade-fueled inflation, one sector is holding steady: #petcare. Even as economic unpredictability looms, demand for #petproducts and services stays consistent—and that’s good news for brands, retailers, and investors alike. Let’s break down what leading financial firms are saying about the rest of 2025, and why the #petindustry is […]

Pet Reflective Vests: Market Data & Quality OEM Solutions for Your Brand

As pet owners worldwide prioritize safety—especially for low-light walks, evening outings, or outdoor adventures—demand for high-quality pet reflective vests keeps rising. For e-commerce sellers and pet brands looking to tap into this growing category, two things matter most: data to guide your product choices, and a manufacturing partner that delivers the craftsmanship your customers expect. […]