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French pet market (II): Growth in value, challenges in volume

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While turnover remains strong, new industry data reveals a slowdown in production and a slight dip in exports in 2024.

The French #petfood industry reported a turnover of €4.8 billion ($5.6B) in 2024, up from €4.1 billion ($4.8B) in 2023.

According to new data from FACCO, the French federation of pet food manufacturers, industry turnover has increased by nearly €1 billion ($1.2B) since 2021.

The sector is estimated to directly employ 7,850 people, with an additional 22,000 jobs supported through indirect employment.

Production and sourcing

The number of production units of pet food nationwide has remained stable at 39 since 2023.

However, there has been a downward trend in production volume since 2022. In 2024, pet food manufacturers produced 1.84 million tons. This is less than in 2023 (1.98 million tons) and 2022 (2.1 million tons).

Domestic sales for wet and dry products have also seen a gradual decline over the years. Last year, they represented 1.17 million tons, slightly lower than in 2023 (1.18 million tons) and in 2022 (1.31 million tons).

A consistent 80% of pet food sold in France is manufactured domestically. The latest 2024 data indicate a positive shift toward domestic sourcing, with 59% from France (up from 49% in 2023) and 97% from the EU (up from 86% in the previous report).

Exports

Exports have been more volatile, with 50% of production exported in 2022 and 2023 (approximately 1 million tons), and then dipping slightly to 47% in 2024 (876,180 tonnes).

According to FACCO, the trade surplus has consistently remained strong, exceeding €1 billion ($1.2B) since 2023.

Investments in research and development (R&D) have also seen a significant increase, from €164 million ($190M) in 2021 to €270 million ($312M) in 2024.

Looking ahead

The French pet food industry, as elsewhere, faces ongoing challenges, including inflation, which affects production costs and consumer purchasing power.

The rising competition for raw materials, particularly animal fats, driven by biofuel demand, poses a risk to supply stability and the affordability of pet food.

However, FACCO emphasizes its proactive approach, and the 2025 report signals the industry’s embracing of new technologies.

The integration of AI is expected to enhance pet nutrition through personalized diets, optimized production processes, and improved sustainability efforts.

The manufacturing body also continues to strengthen its partnerships with veterinary schools and authorities, providing scientific information and promoting responsible pet ownership.

Meanwhile, ongoing research into alternative proteins, such as insect-based proteins, reflects a forward-thinking approach to ensure future protein security and reduce environmental impact, despite current challenges related to cost and scalability.

Source: GIobaIPETS

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